Memento Vivere: A Disruptor’s Reminder to Live

We’re taught to push.
To plan, produce, and perform.
To build businesses, chase goals, and stack our schedules like a badge of honor.

There’s a Latin phrase, Memento Mori, that means remember you must die.
It’s a sobering reminder. One meant to jolt us into presence.
But lately, I’ve been thinking about the opposite.

Memento Vivere. Remember to live.

The idea came to me from a small, limited-production winery named Memento Mori.
I haven’t even been there yet (I will, this October for my birthday), but just hearing the name made me pause in a different way. It lingered.

As a wine lover and a lover of stories, I felt the resonance immediately.
Like an invitation tucked inside a label.
This is it. This is now.

Not someday. Not when the timing’s better. Not when we’ve “earned” it.

How often do we build a life we forget to live?

This isn’t really about wine.
It’s about all the things we quietly delay.

The trip we’ll take when we’re not so busy.
The book we’ll finally write.
The art we’ll make, the business we’ll start, the joy we’ll allow ourselves to feel, later.

But life doesn’t wait. And honestly?
Legacy isn’t built on delay.

The most disruptive thing you can do in a world obsessed with productivity?
Live. Fully. On purpose. With pleasure and presence.

That’s what I’m choosing.
That’s why I’m going.
Not just to sip something beautiful, but to mark the moment. To remind myself…

I’m not just here to build. I’m here to be.

So maybe today, let this be your reminder, too.

Don’t just disrupt your to-do list.
Disrupt the belief that meaning has to be earned through pressure.
Disrupt the habit of putting yourself last.

Because the goal isn’t just to avoid dying with regrets.
It’s to live in a way that brings all of you with you.

Inspired by a name, a vineyard, and the kind of story that lingers.