How I work: structure, soul, and story.

This isn’t about creating a new version of you, it’s about drawing out the version that’s already there.
Every engagement begins with curiosity and ends with clarity.

The Frameworks

Story as Strategy
Your story is your most valuable strategic asset.
We’ll use it to clarify your vision, simplify your message, and align your work with what matters most.

Oh, The Stories You’ll Tell ™
The four stories every leader needs to know, claim, and communicate…origin, credibility, client, and vision.
This framework underpins every service I offer, from book coaching to advisory.

Built by Story
Your ongoing evolution. The essays, reflections, and insights that keep you anchored while you grow.
Because business is built one story at a time.

My Process

  1. Discovery — A deep-dive conversation to understand where you are and what you’re building.

  2. Alignment — Identify the gaps between your story, message, and model.

  3. Strategy — Co-create a clear, actionable plan. One that fits your life, energy, and goals.

  4. Implementation — Move forward with grounded clarity and confidence, supported by structure and accountability.

Philosophy

Clarity creates capacity.
When your message is clear, your business breathes easier.
When your vision is defined, your creativity expands.
And when your story aligns, your strategy stops fighting itself.

What It’s Like to Work With Me

It’s calm, but catalytic.
Structured, but spacious.
You’ll never be rushed, but you’ll be challenged to move.
This is a partnership built on honesty, accountability, and a shared commitment to your next chapter.

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